Brand protection framework based on blockchain technology

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Brand protection framework based on blockchain technology. Main objective of the project is to reduce the number of counterfeit goods, thereby increasing the profitability of original productions and clearing the market of low-quality counterfeit products.

Using the application MARQYT, the producer or the manufacturer will be able to enter certain information about its product in the blockchain in a few clicks. Furthermore, the product is assigned a unique code, which, in contrast to GlobalTradeItemNumber, will store all the necessary information about the product, and not only about its commodity item. A unique encrypted product identification code can be applied to, and marked on, the goods in any convenient technological way for the producer or the manufacturer, including in the form of QR-code, NFC stickers, and RFID label tags. In addition, other means applied for automatic identification can be used as such technologies, namely: optically recognizable identifiers (barcodes, DataMatrix), online tools and facilities for tracking, localization and position fixing while using the active RTLS label.

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